How to Measure the Success of Your Campaign

How to Measure the Success of Your Campaign

In marketing, simply launching a campaign isn’t enough. To truly understand its effectiveness, you need to measure its success. This requires an understanding of key performance indicators (KPIs) and metrics that align with your goals. Key Performance Indicators...
Site Retargeting: How It Works and Its Benefits

Site Retargeting: How It Works and Its Benefits

Have you ever visited a website and mysteriously started getting ads from that brand on other websites and apps? It has happened to us all and it isn’t a coincidence. It’s site retargeting. What is site retargeting, you ask?  Site retargeting, also known...