Advertise where your customers are already looking! By targeting and retargeting your ads to customers who are interested in your industry and your market, you can increase your return on investment and drive more business!
Efficiency and Scale: Programmatic advertising enables advertisers to reach a vast audience across multiple channels and platforms. It automates the buying process, allowing advertisers to access a large inventory of ad space quickly and efficiently. This scalability is especially beneficial for advertisers with large or complex campaigns.
Targeting Capabilities: Programmatic advertising offers advanced targeting options that allow advertisers to reach specific audiences based on various parameters, including demographics, behavior, interests, location, and more. This level of granularity helps advertisers deliver their messages to the right people at the right time, increasing the chances of engagement and conversion.
Real-Time Optimization: Programmatic advertising platforms utilize real-time data and analytics to optimize campaigns on the fly. Advertisers can monitor the performance of their ads and make data-driven adjustments in real-time, such as modifying bids, targeting parameters, or creative elements. This flexibility helps improve campaign performance and maximizes return on ad spend.
Improved Ad Relevance: Programmatic advertising leverages data and machine learning algorithms to deliver personalized and relevant ads to individual users. By analyzing user behavior, interests, and contextual factors, programmatic platforms can serve ads that are more likely to resonate with the target audience, enhancing user engagement and improving overall campaign effectiveness.
Metrics and Reporting: detailed monthly reports are provided and reviewed with you. This allows us to continually be optimizing your campaign to deliver the best results.
Our family of 7 newspapers average over 5.5 million pageviews each month. This allows you to put your business in front of local readers who are engaged with the content we provide because they trust us to deliver the news they care about.
We offer professional, best-practice-driven design services included with your campaign. Throughout your campaign we provide you with results and monitor your campaigns’ performance to maximize your ROI.
Over the years we’ve come up with a process that’s flexible, efficient, and produces results quickly. Here’s a quick rundown of how it usually goes:
Step 1.) Understand
One of our highly experienced local marketing consultants will meet with you to talk about your business and your marketing goals, the breadth of your campaign, targeted audiences and budget.
Step 2.) Create
Our design team works closely with you to discuss the factors of design and marketing that will inspire your customers/prospective customers to take notice.
Step 3.) Implement
We take all of the information we have gathered and create engaging digital display content.
Step 4.) Approve & Launch
Once the design and the call to action of the campaign are approved, we launch a campaign that is designed around the messaging we have discussed. and delivered to the audience that we have worked with you to choose.
Step 5.) Local Customer Service
We provide reliable, easy to understand, results of your campaign directly to you and help you determine what the next steps should be.