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How To Write A Web Headline That Will Get Clicked And Shared

How To Write A Web Headline That Will Get Clicked And Shared

Once the province of news editors and copywriters, the art writing a great headline is now an important skill for small business owners. Whether you’re composing a corporate blog post, writing web page titles for search engine optimization (SEO), or updating your...
Improving your Digital Presence starts with a Snapshot

Improving your Digital Presence starts with a Snapshot

I took my 12 year-old daughter to get braces put on this morning. As the assistant was finishing up with her our orthodontist, Dr. Johnson, took my husband and I into his office to talk. He pulled out X-rays and pictures they had taken from every angle at the start of...
Which came first the content or the followers?

Which came first the content or the followers?

I was recently asked by a small business owner “Why should I bother posting updates to my Facebook account when I only have a few likes? Should I get more fans before I put all that effort into content?” It’s the proverbial chicken/egg debate, do fans drive content or...
5 Ways Blogs Boost Your Site’s SEO

5 Ways Blogs Boost Your Site’s SEO

One thing I usually suggest to clients when we’re working on a website with them is to include a frequently updated blog.  A blog on your company website is a great way to stay in touch with customers, provide news about your company, talk about developments in...

Pinterest for small businesses

Pinterest is often overlooked by small business when it comes to social media. Business owners often have the misconception that Pinterest is only for recipes and craft projects. The truth is, Pinterest can be one of the biggest returns for the least amount of effort...