by Ernesto | Jan 2, 2018 | Blog
The inaugural New England Digital Marketing Summit will be held February 20, 2018, in Manchester, NH. It fills a critical niche in local professional education for marketers and business owners. As digital technology continues to grow exponentially, the impact on...
by Jenn Stevens | Nov 10, 2017 | Blog
More and more it seems folks are hip to admit they don’t like Twitter. But I’m here to say, “Stop it.” (And I’m also staying out of the realm of Twitter, politics and the policing–or not–of its users.) There are, of course, the marketing reasons to...
by Ernesto | Aug 10, 2017 | Blog
Remember this recurring nightmare? You’re suddenly back in high school, you realize it’s finals day, and you not only haven’t studied, you haven’t even been to class all year. That’s the same kind of cold sweat IT and web managers wake up...
by Ernesto | Jul 6, 2017 | Blog
The idea of a “customer journey” may sound like marketing industry jargon, but it’s an essential piece of strategic thinking for businesses of all sizes–especially in today’s complex multichannel marketing environment. Customer...
by Ernesto | Apr 10, 2017 | Blog
Not every ad is created equally. Some will work better than others, because the image resonates better, the copy is more compelling, or the channel is better positioned to reach your target customer. The more quickly and accurately you can assess all these variables,...
by Ernesto | Jan 17, 2017 | Blog
It’s critical to your website’s performance, social media effectiveness, and search engine optimization, that the images you put online are cropped and sized properly. And by sized I don’t just mean in terms of dimensions, but also in terms of file...
by Ernesto | Dec 20, 2016 | Blog
I’ve worked in publishing for pretty much all my career, and newspapers specifically for most of those years. I’ve had plenty of folks accost me at parties or networking events and ask how it feels to be working in a dying industry. (No seriously,...
by Ernesto | Nov 14, 2016 | Blog
What are your digital KPIs? And for that matter, what are KPIs? And why are your web reports useless without them? KPI stands for Key Performance Indicator. Web analytics guru Avinash Kaushik, described KPIs as, “Measures that help you understand how you are doing...
by Lois Dolley | Aug 26, 2016 | Blog
Are you ignoring your digital marketing because you don’t have time? Here are 6 tasks you can complete in under an hour to boost your businesses’ digital presence: Respond to 5 reviews. People review your business on sites like Yelp, Facebook, Google, and Foursquare....
by Ernesto | Aug 3, 2016 | Blog
Once the province of news editors and copywriters, the art writing a great headline is now an important skill for small business owners. Whether you’re composing a corporate blog post, writing web page titles for search engine optimization (SEO), or updating your...
