Don’t Give Up On Twitter. Not Yet.

Don’t Give Up On Twitter. Not Yet.

More and more it seems folks are hip to admit they don’t like Twitter. But I’m here to say, “Stop it.” (And I’m also staying out of the realm of Twitter, politics and the policing–or not–of its users.) There are, of course, the marketing reasons to...
Improving your Digital Presence starts with a Snapshot

Improving your Digital Presence starts with a Snapshot

I took my 12 year-old daughter to get braces put on this morning. As the assistant was finishing up with her our orthodontist, Dr. Johnson, took my husband and I into his office to talk. He pulled out X-rays and pictures they had taken from every angle at the start of...
Which came first the content or the followers?

Which came first the content or the followers?

I was recently asked by a small business owner “Why should I bother posting updates to my Facebook account when I only have a few likes? Should I get more fans before I put all that effort into content?” It’s the proverbial chicken/egg debate, do fans drive content or...