Balancing Programmatic And Premium Ad Buys

Balancing Programmatic And Premium Ad Buys

For small-and-medium-sized business marketers, determining how to balance ad spend between premium and programmatic is essential to getting the best return. Both channels have unique benefits and the best approach for most advertisers will be one that integrates them...
Improving your Digital Presence starts with a Snapshot

Improving your Digital Presence starts with a Snapshot

I took my 12 year-old daughter to get braces put on this morning. As the assistant was finishing up with her our orthodontist, Dr. Johnson, took my husband and I into his office to talk. He pulled out X-rays and pictures they had taken from every angle at the start of...