by Ernesto | Oct 23, 2018 | Blog
Over the past few months many websites have completed the transition to HTTPS, including our local news websites. For those that haven’t, tsk tsk, people using Chrome now see an ugly “not secure” message on your site. I wrote about the practicalities of switching to...
by Ernesto | Aug 29, 2018 | Blog
For small-and-medium-sized business marketers, determining how to balance ad spend between premium and programmatic is essential to getting the best return. Both channels have unique benefits and the best approach for most advertisers will be one that integrates them...
by Ernesto | Jul 16, 2018 | Blog
We at NNE Digital (and by use of the royal we I primarily mean our chief technologist and artisanal coffee expert, Chris) have spent the first half of this year ensuring that all our of our newspaper websites – and all of our customer websites – have been...
by Ernesto | Apr 24, 2018 | Blog
I once consulted with a team that had been tasked with developing a social media strategy for their organization. They asked whether we should start the discussion with Twitter or Facebook, and said they’d prefer to start with Twitter as that was more important to...
by Ernesto | Jan 2, 2018 | Blog
The inaugural New England Digital Marketing Summit will be held February 20, 2018, in Manchester, NH. It fills a critical niche in local professional education for marketers and business owners. As digital technology continues to grow exponentially, the impact on...