Every year, the Super Bowl reminds us just how powerful live events can be, not just for football fans, but for advertisers looking to capture a massive audience. Super Bowl LVIII, for example, drew an average of 123.7 million viewers, making it the most-watched television broadcast in U.S. history, per ESPN. The game itself is exciting, but for many, the commercials are just as much a part of the tradition.
For brands, the Super Bowl is the ultimate stage, and it comes with a price tag to match. Per Business Insider, a 30-second Super Bowl ad in 2025 cost up to $8 million, and companies invest heavily because the reach and engagement are unparalleled. According to Kantar, Super Bowl ads are 20 times more effective than standard TV commercials, significantly boosting brand awareness and recall. Plus, University of Minnesota research shows that advertisers experience a 16% increase in total word-of-mouth, both online and offline, during the month of the game.
But while the Super Bowl delivers a one-night advertising spectacle, businesses don’t have to rely on a single event to reach a large, engaged audience. With the rise of streaming, brands can now tap into premium, targeted video advertising year-round through CTV and digital video.
Unlike traditional TV, streaming allows for precise audience targeting, by demographic, geography, past website visitors, and more. While a Super Bowl ad may be out of reach for most businesses, brands can still appear in premium streaming environments where viewers are actively engaged with content any time of the year.
The excitement around the Super Bowl showcases the power of advertising to capture attention and drive results. The good news? With streaming, businesses can achieve that same impact year-round, without the $8 million price tag. Inventory and cost-effective video production have made advertising on streaming platforms and the big screen more accessible for small and medium-sized businesses than ever before.
Want to learn how your brand can make an impact with streaming? Connect with NNEdigital.