The short answer is yes.
Audio isn’t just for big brands or national radio anymore. With the rise of podcasts, streaming platforms like Spotify, and smart devices, audio has become an effective way to reach people, especially when they’re not glued to a screen. People listen while commuting, working out, cooking, or walking the dog. These moments are personal, screen-free, and often more focused. What sets digital audio apart is its ability to engage listeners during these everyday moments, when they’re focused, hands-free, and receptive. Whether they’re driving, exercising, or making dinner, they’re listening.
Pair that with smart targeting, and you have a powerful addition to your campaign. Like other digital channels, audio can deliver your message based on:
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Location
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Age, gender, income
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Listening habits and interests (news, parenting, sports, etc.)
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Device and platform
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Even time of day
This level of targeting helps reduce wasted impressions and increases the likelihood your message reaches the right audience at the right time. Audio also makes an impact. A strong voice, memorable jingle can build trust and brand recognition. In fact, studies show audio often drives stronger brand. And unlike traditional radio, digital audio is cost-effective and trackable. You get reporting on impressions, completion rates, and reach.
For even greater impact, we often combine audio with digital display, streaming video, and email to build a full-funnel strategy. Audio enhances your campaign by reinforcing your message across multiple touchpoints.
Is audio the piece your campaign is missing?
Let NNEdigital help you find out.