In advertising, one touchpoint isn’t enough, especially when it comes to building brand awareness. If you’re investing in CTV commercials, you’re already reaching a highly engaged audience. But what happens after they see your spot?
That’s where sequential retargeting comes in.
Sequential retargeting allows you to follow up with viewers who have seen your streaming commercial by serving them additional ads across other devices. Maybe they watched your ad on Roku or Hulu last night, now they’re seeing a display ad on their laptop or phone with a clear call to action.
This tactic keeps your brand top of mind and moves the audience further down the funnel. The first touch builds awareness, follow-up touches drive engagement and conversion.
It’s not just smart, it’s necessary in today’s multi-screen world.
If you’re already running CTV campaigns, ask about adding sequential retargeting. It’s a simple way to turn passive viewers into active customers.
And if you’re not running CTV yet and want to learn more, contact NNEdigital to get started.