One of the most important elements of a successful campaign is targeting the right audience. Without targeting, even the best ads can miss their mark. But how do you identify that audience? Start by analyzing your existing customer base. Look for patterns in demographics, behaviors, and purchase history, these insights can help create a profile of your current customer.
A great, often overlooked tool is your credit card processor. Transaction data can provide valuable insights into customer spending habits, average purchase size, zip code of buyers, and even peak buying times. This data can be used to segment your audience and create campaigns based on customer behavior.
Additionally, use surveys and feedback tools to understand customer pain points and preferences. Tap into analytics platforms like Google Analytics or Facebook Insights to see who’s engaging with your content. Pair this data with addressable geo-fencing, geo targeting, and site retargeting to further your reach.
If you’re unsure how to curate your audience, finding the right partner to collaborate with can make a huge difference. A trusted partner can help you analyze data, create audience segments, and build strategies to ensure your ads reach the right people. Not sure where to start? NNEdigital has you covered. Reach out today!