We know Connected TV (CTV) is revolutionizing television, creating opportunities for small businesses to reach engaged audiences in ways that may have been unreachable just a year ago. Now that inventory is more accessible and affordable than ever before, how do you get a quality video produced without a large investment? The answer could lie in artificial intelligence.
AI is no longer just a tool for large companies with deep pockets. It’s leveling the playing field, allowing businesses of all sizes to produce high-quality video content on a budget. Here’s how AI is making it easier than ever for small businesses to enter the world of video advertising.
Gone are the days of needing an entire production team to create a professional video. Today, several AI-powered platforms allow you to generate content quickly and affordably. These tools can take your scripts, images, or even blog posts and transform them into engaging videos through simple, user-friendly interfaces.
Editing can often be one of the most time-consuming and expensive parts of video production. AI tools streamline this process by automating much of the work. These platforms can pull images from your website, apply appropriate color schemes, select a fitting theme, while providing voiceovers. While customization options may be somewhat limited compared to a full production team, the cost savings can allow you to invest more in the distribution and viewership of your ad.
The best part? AI tools for video production are affordable, ranging from $75 to $1,200 per month depending on your volume needs. Small businesses no longer need to spend thousands on video production. These subscription-based AI platforms cost a fraction of traditional methods and require little to no technical expertise, making them accessible to virtually anyone.
As CTV continues to evolve, offering more opportunities for small businesses to connect with their target audiences, AI is making it easier than ever to produce engaging, professional-quality video content without breaking the bank. By leveraging AI-powered tools, you can create your own video ads—allowing your small business to engage with CTV’s ever-growing audience.
Start exploring AI today and see if it’s right for you. Don’t have time to do it yourself? Contact NNEdigital for all your video and advertising needs.