Recruiting the right talent has always been a challenge, but in today’s competitive job market, it’s more difficult than ever. The traditional methods alone may no longer suffice; instead, a blended approach using multiple channels is necessary to attract top candidates.
One of the biggest challenges is standing out in a crowded market. With so many companies vying for attention, it’s critical to make your job openings visible to the right people. To address these challenges, employing a mix of recruitment tactics can be highly effective.
- Connected TV (CTV): As more people cut the cord and turn to streaming services, CTV has become an innovative way to reach potential candidates. With CTV, you can deliver video ads directly to viewers in their living rooms, targeting specific locations. This tactic allows you to showcase your company offerings through engaging content to potential candidates.
- Social Media: Platforms like LinkedIn, Facebook, and X offer a great way to reach both active and passive candidates. You can target specific industries with tailored content that highlights your company and job opportunities.
- Targeted Display Ads: Geo-fencing allows you to serve digital display ads to potential candidates based on their physical location (such as competitors or audience rich places). This tactic is particularly useful for attracting talent that may already have the skillset for your company. Addressable geo-fencing can also target candidates based on their current occupation, so you can get your message to the passive job seeker.
- Job Boards: Traditional job boards remain a vital tool. However, it’s important to optimize your job postings with the right keywords to ensure they appear in relevant searches. Also, consider niche job boards that cater specifically to your industry. AI advances are also adding to their efficiency with cutting-edge technology and algorithms providing automated and intelligent reach.
- Email Campaigns: Email outreach can be a powerful tool in recruitment. Leverage your existing email database to send tailored job opportunities to candidates who have shown interest in your company. Additionally, consider using targeted or purchased lists from a trusted partner to expand your reach to new, relevant prospects.
A successful recruitment strategy is about more than just posting a job online and hoping for the best. By using a blend of CTV, social media, targeted display ads, job boards, and email campaigns, you can increase your chances of finding the right talent. Remember, recruitment is not just about filling a position, it’s about finding the right person to contribute to your company’s success. Not sure where to start, NNEdigital has you covered. Reach out today!