Have you ever visited a website and mysteriously started getting ads from that brand on other websites and apps? It has happened to us all and it isn’t a coincidence. It’s site retargeting. What is site retargeting, you ask? Site retargeting, also known as remarketing, is a powerful tool that advertisers can leverage to maximize their online campaigns. Let’s look at what it is, how it works, and the benefits.
Site retargeting is a strategy that targets users who have previously visited your website but did not convert, sign up for a newsletter, or complete another action. By tracking these users and displaying your ads to them as they browse other sites, you remind them of your brand and encourage them to return to your site.
How Does Site Retargeting Work?
When a user visits your website, a small piece of code, called a pixel, is placed in their browser. This pixel tracks their activity on your site. As the user browses other websites and apps, the pixel signals the network to display your ads to this user. These ads are based on the user’s previous engagement with your site. Seeing your ads repeatedly keeps your brand top of mind, increasing the chances that the user will return to your site and convert.
This tactic offers numerous benefits. By targeting users who have already shown interest in your products or services, it increases conversion rates, as these users are more likely to complete a purchase compared to new visitors. Consistent exposure to your brand enhances top of mind awareness. Retargeting is cost-effective, as it focuses on a more qualified audience, making your advertising budget more efficient. This strategy also allows for highly personalized campaigns by segmenting your audience based on their behavior on your site, creating tailored ads to their specific interests. Ultimately, site retargeting delivers a higher return on investment (ROI) due to improved conversion rates and more efficient use of advertising spend.
Site retargeting is an integral component for advertisers looking to optimize their digital marketing. By re-engaging visitors who have already expressed interest in their offerings, businesses can significantly boost conversion rates, enhance top of mind awareness, and achieve a better ROI. If you haven’t yet incorporated site retargeting into your marketing arsenal, now is the time to start. Not sure where to begin? Reach out to NNEdigital.