by Ernesto | Aug 29, 2018 | Blog
For small-and-medium-sized business marketers, determining how to balance ad spend between premium and programmatic is essential to getting the best return. Both channels have unique benefits and the best approach for most advertisers will be one that integrates them...
by Ernesto | Dec 20, 2016 | Blog
I’ve worked in publishing for pretty much all my career, and newspapers specifically for most of those years. I’ve had plenty of folks accost me at parties or networking events and ask how it feels to be working in a dying industry. (No seriously,...
