by Ernesto | Aug 10, 2017 | Blog
Remember this recurring nightmare? You’re suddenly back in high school, you realize it’s finals day, and you not only haven’t studied, you haven’t even been to class all year. That’s the same kind of cold sweat IT and web managers wake up...
by Ernesto | Jul 6, 2017 | Blog
The idea of a “customer journey” may sound like marketing industry jargon, but it’s an essential piece of strategic thinking for businesses of all sizes–especially in today’s complex multichannel marketing environment. Customer...
by Ernesto | Apr 10, 2017 | Blog
Not every ad is created equally. Some will work better than others, because the image resonates better, the copy is more compelling, or the channel is better positioned to reach your target customer. The more quickly and accurately you can assess all these variables,...
by Ernesto | Jan 17, 2017 | Blog
It’s critical to your website’s performance, social media effectiveness, and search engine optimization, that the images you put online are cropped and sized properly. And by sized I don’t just mean in terms of dimensions, but also in terms of file...
by Ernesto | Dec 20, 2016 | Blog
I’ve worked in publishing for pretty much all my career, and newspapers specifically for most of those years. I’ve had plenty of folks accost me at parties or networking events and ask how it feels to be working in a dying industry. (No seriously,...
by Ernesto | Nov 14, 2016 | Blog
What are your digital KPIs? And for that matter, what are KPIs? And why are your web reports useless without them? KPI stands for Key Performance Indicator. Web analytics guru Avinash Kaushik, described KPIs as, “Measures that help you understand how you are doing...