How To Write A Web Headline That Will Get Clicked And Shared

How To Write A Web Headline That Will Get Clicked And Shared

Once the province of news editors and copywriters, the art writing a great headline is now an important skill for small business owners. Whether you’re composing a corporate blog post, writing web page titles for search engine optimization (SEO), or updating your...
Improving your Digital Presence starts with a Snapshot

Improving your Digital Presence starts with a Snapshot

I took my 12 year-old daughter to get braces put on this morning. As the assistant was finishing up with her our orthodontist, Dr. Johnson, took my husband and I into his office to talk. He pulled out X-rays and pictures they had taken from every angle at the start of...
Which came first the content or the followers?

Which came first the content or the followers?

I was recently asked by a small business owner “Why should I bother posting updates to my Facebook account when I only have a few likes? Should I get more fans before I put all that effort into content?” It’s the proverbial chicken/egg debate, do fans drive content or...