Don’t Give Up On Twitter. Not Yet.

Don’t Give Up On Twitter. Not Yet.

More and more it seems folks are hip to admit they don’t like Twitter. But I’m here to say, “Stop it.” (And I’m also staying out of the realm of Twitter, politics and the policing–or not–of its users.) There are, of course, the marketing reasons to...
Small Business Owners: How To Avoid Domain Name Scams

Small Business Owners: How To Avoid Domain Name Scams

Remember this recurring nightmare? You’re suddenly back in high school, you realize it’s finals day, and you not only haven’t studied, you haven’t even been to class all year. That’s the same kind of cold sweat IT and web managers wake up...
Customer Journey Mapping: Why And How

Customer Journey Mapping: Why And How

The idea of a “customer journey” may sound like marketing industry jargon, but it’s an essential piece of strategic thinking for businesses of all sizes–especially in today’s complex multichannel marketing environment. Customer...